what's next?

1) First, monitoring your reputation online doesn't have to cost you anything. You can do this very simply with tools that are already available to you for free. Google cheap moncler jackets and Yahoo both have monitoring tools. They're super simple to use, all you do is go to the links, sign up for them and plug in the keywords you want to monitor. Keep in mind that you're not only doing this just to monitor who's talking or writing about you, but to keep track of what's being said about your topic, so you can both keep track of new developments and engage in conversations with other bloggers.

2) Use RSS feeds to help keep track of conversations on the Internet that involve you, your topic, or your book. You can go to any of these sites to create these custom RSS feeds: Technorati, blogpulse, google news, spaces.live, feedster, icerocket and google Blogsearch.

3) Using you can keep track of your keywords across 22 different search engines. Keep in mind that you'll need an RSS Feedreader to monitor the feeds that come in.

4) Online groups might be another place to look. If you haven't signed up for any groups related to your topic, now might be a good time. Check out the groups at yahoo, aol, msn and google.

5) It's probably not a wise move to spend your days chasing down every blogger that posts on your topic, so before you decide to connect with a blogger, head on over to get some site stats first. That way you can make sure that before you go the effort of contacting the blogger, he moncler nible quilted tall boots red or she has a wider audience than just mom and Aunt Viola.

Now that you have your monitors in place, what's next? Let's look at how you can constructively use this information. First you'll want to have a blog. Why? You'll want to use this as a forum to address news on your topic or on you. And don't wait until you need to post something to start a blog, start one as soon as possible so you're up and running.

A blog will humanize your site and help you create a relationship with your readers, then whenever your monitors alert you to a new topic, a new review, or a new mention of you, you can respond by offering your own twist, insight or feedback. In the case of the negative review, the author decided to address the thing we all fear most: what if someone hates your book? She posted a blog and got so many positive responses they virtually canceled out whatever the reviewer said.

Next, if you find someone has commented on you, your book or your topic, I recommend connecting with them, offering your insight, or thanking him or her for any positive reviews or mentions you received.

Aside from monitoring, blogging, and online networking, another sure-fire way to protect your reputation online is to have a lot of positive feedback, reviews, features, or mentions. Why? Just like the author who blogged on her review, the good cancels out the bad. The Internet is very self-correcting that way, so get out there and get yourself some great "press," it'll pay off not just in the case of moncler jacket a reputation, but also when someone is searching for information on your topic.